How to build a $100B SaaS company
Great article from Jason Lemkin on what it takes to build a $100B SaaS company. Here are the highlights:
- 🥇 There is only one $100B+ SaaS company today -> Salesforce
- 📈 73% of Salesforce’s growth comes from existing customers (this is why Net Revenue Retention is the most important metric in SaaS)
- ⚖️ Growth is split 50/50 between new seats and new products
- 🛍️ Salesforce’s customers that buy 2+ products spend 10x more
- 💸 Salesforce has 2K customers spending $1M+ per year, and their largest customers (who spend $20M+) are growing the fastest
- ✨ Salesforce, Zoom, Slack, and Pagerduty all have 130%+ net revenue retention