Hey, I'm Dan! I invest in early-stage startups at Madrona and write the DL, a weekly newsletter about tech in the PNW

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June 2019 Venture Deals

Here’s a roundup of PNW startups that announced new fundraising rounds in the month of June.

Series B and later 🚀

  • RealWear - AR headset for industrial use cases - $80M Series B led by Teradyne
  • Highspot - Sales enablement tool for content management and sales guidance - $60M Series D led by ICONIQ
  • Procurify - Cloud-based procurement software - $20M Series B led by Information Venture Partners
  • Against Gravity - Social-gaming platform on PS4, Steam, and Oculus - $15M Series B led by Index Ventures

Series A 🛫

  • Bumped - Customer loyalty using stocks and ETFs - $19.5M Series A led by Canaan Partners
  • Omnidian - Solar system protection plans - $15M Series A led by IA Capital Group
  • Xealth - Marketplace for digital health apps - $14M Series A
  • Traction Guest - Visitor management system - $13M Series A led by Bessemer Venture Partners
  • Possible Finance - Affordable short-term installment loans - $10.5M Series A led by Canvas Ventures
  • Sound Commerce - Operations data platform for D2C brands - $6.5M Seed led by Defy Partners

Seed 🌱

  • Armoire - Women’s clothing rental service - $3.9M Seed
  • Damon - Advanced warning systems for motorcycles - $2.5M Seed led by Round 13 Capital
  • Perfect Company - Smart scale and recipe company - $1.95M Series A
  • Vooks - Read-along animated storybooks - $1.8M Seed
  • Adaptilab - Automated technical interviews for ML and data science hiring - $1.8M Seed
  • Brave Care - Kid-only urgent care facilities - $1.4M Seed
  • Glamhive - Online personal styling services - $1.2M Seed


A few observations from me on this list:

  • There are two AR/VR companies in the Series B and later group. The AR/VR market has been struggling for the last few years, but now we are finally starting to see some companies finding product market fit and breaking out
  • Congrats to Highspot (Madrona company) on their fundraise! Geekwire had a nice write-up. One of my favorite parts was “[the] process took less than two weeks. ‘We could have started by Monday at 9 a.m. and been done by Monday at 5 p.m.’” Not a bad way to raise $60M!
  • All of the Series A companies have a 'data angle,’ either managing, collecting, storing, or analyzing some sort of proprietary data
  • Sorry for this giant wall of text. Please let me know if this list is boring


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