Hey, I'm Dan! I invest in early-stage startups at Madrona and write the DL, a weekly newsletter about tech in the PNW

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Amazon is the biggest advertiser on earth

Amazon spent $11B on ads last year. That’s literally enough money to buy an Echo for every single person in America and have $1.5B left over to go acquire Sonos. According to WPP, this represents ~2% of all global ad spend and makes them the largest advertiser in the world (previously it was P&G, which spent $6.8B in 2019).

Interestingly, Amazon also brought in ~$14B of revenue from ad sales last year, which makes them the fourth largest digital ad seller in the world after Google, Facebook, and Alibaba. These two numbers don’t really have a direct relationship, but crazy that Amazon is both the world’s largest advertiser and one of the largest ad platforms.


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