Hey, I'm Dan! I invest in startups at Madrona and write the DL, a weekly newsletter about tech in the Pacific Northwest

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Best Prime Day Ever (...for small businesses, at least)

One of the most fun parts of working with startups is celebrating the “best day ever,” “best month ever,” and “best quarter ever” every time there is a big milestone. Of course, for fast-growing companies, every quarter is typically the best quarter ever, so eventually it calms down, and you just review a boring finance presentation on actuals vs. forecast.


Well this year, Amazon stopped announcing it was the “biggest Prime Day ever” (like they did from 2016 to 2019). Citi suggested this means they didn’t sell as much stuff this year, but the WSJ reported that sales were up 36%. Who knows? Maybe Amazon is bored, or maybe they are worried about antitrust issues and want to shine the spotlight on small businesses.


Either way, my Prime Day was the same as every other year. Does this sound familiar to anyone?

  1. 🤩 Oh cool, it’s Prime Day.
  2. 🤑 I really want to buy something!
  3. 😞 There’s nothing exciting to buy.
  4. 😓 Ugh, why is discovery and navigation so terrible?
  5. 😲 Holy crap, Echos are SO cheap! I can get an Echo Show for $25?!
  6. 🙄 Sarah’s reaction when a new Echo gets delivered at 6pm


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