Hey, I'm Dan! I invest in startups at Madrona and write the DL, a weekly newsletter about tech in the Pacific Northwest

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Low Code / No Code / Honey Code 😍

Last week, Amazon released Honeycode, a new service that lets people build apps without writing code. (btw, check in with The DL’s favorite “VP in Purgatory” to get his take on the name)


This is big news because low code development is a massive market. Gartner predicts that more than 65% of app development will take place on low code platforms by 2024, and the market has been heating up as companies ditch Office and move to more flexible products like Notion and Airtable.


It will be interesting to watch how the big tech companies approach this market. Right now, Honeycode and Microsoft Power Apps definitely aren’t as user-friendly (or appealing) as their startup competitors, but maybe that’s okay for enterprise customers. We’ll see how the market responds.


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