Vogue x Amazon

Wow - fashion in Seattle! Vogue x Amazon is a real collab! A couple weeks ago, they launched “Common Threads,” an Amazon storefront to support independent American designers who have been impacted by COVID.

The NY Times covered the launch with an article on Amazon’s history in the fashion world from flash sales, to private label, to showcasing luxury brands. Amazon has never done particularly well with brands, but let’s see what happens now that people are only shopping online.

(PS - here’s the link to the shirt that got the 1-star review)

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